Although China has nearly 6000 hardware production enterprises, it is still not a strong country. From a historical perspective, the world's hardware tool manufacturing industry has gone through a process of transferring from European and American countries to Japan, Taiwan, and India, and then from Japan, Taiwan, and India to coastal areas such as the Yangtze River Delta and the Pearl River Delta in China. Most of China's hardware tool enterprises still rely mainly on extensive trade for processing exports, or for the United States Many large distributors such as Japan process on behalf of others, resulting in low product value and added value.
Faced with the severe macroeconomic situation, China's hardware tool industry actively explores and compares the development of the international hardware tool industry with the current situation of China's hardware tool industry. Only by adapting to the market, participating in international competition, targeting the world's advanced, actively adjusting product structure, and expanding competitive space, can China's hardware tool industry develop.
1. Change the extensive production mode and transform to high-quality hardware
At present, most of the products produced by some tool companies are old holes, with rough processing, low energy levels, and high energy consumption. Most companies use carbon steel materials as the substrate for hardware tool production. The product profit is around 8-10%, with only a few cents for a pair of wire pliers and a wrench, and the selling price is only below 10 yuan. However, the raw materials used in the production of foreign hardware tool products are mainly chromium vanadium alloy steel, and the prices of high-quality hardware tools produced are around 100 yuan, with a price difference of 10 times. This is not commensurate with the status of Shanghai as a metropolis, and both domestic and foreign commercial and advanced manufacturing industries are looking forward to high-quality products.
2. Change the old face of products and shift towards independent innovation
Our country's hardware tool products have broad development space. According to reports, a company called Snyder Tools in the United States produces and distributes over 3000 varieties and tens of thousands of specifications of hardware tools, which is equivalent to 6 times the total number of our country's tool products. Therefore, domestic enterprises should not focus on old products or faces, but should open up their minds. If there is no major breakthrough in variety and style, it will not be able to adapt to the requirements of the international and domestic markets. The variety and quantity of hardware tool products need to be significantly increased, and efforts should be made to develop new products and express delivery, quickly filling the gaps in hardware tool products, so that the hardware tool industry can have new vitality.
3. Transforming traditional sales models into modern sales networks
To establish a modern marketing system, we need to achieve seven extensions: firstly, to extend to domestic first-class trade fairs and first-class hardware cities, making their products a comprehensive platform for display, communication, and cooperative trading. The second is to extend towards internationalization and attract more foreign merchants with preferential policies. The third is to extend to the intangible market, gradually realizing the extension of e-commerce online transactions, establishing and expanding online markets, and expanding transaction orders. The fourth is to extend to the distribution market. The fifth is to extend to chain markets and establish chain sub markets with unified names, identification, and distribution throughout the country. The sixth is to extend towards the equipment industry. Seven is to establish marketing agencies in other places, making them the forefront of product promotion to other places. Wanguan Hardware and Electrical City, as a benchmark market in the national hardware and electrical industry, a national integrity demonstration market, and a national top 100 brand market, is a "Expo (Procurement Festival)+most valuable entity at the port