Hardware Tools: Riding the Wind of the Internet, Walking Out of the Homogeneous Mud

2022-02-17 管理员 Read 26

Nowadays, the domestic market economy is becoming more mature, and competition is becoming increasingly fierce. The position of "branding" construction in brand development strategy is also becoming increasingly important. Especially in the hardware industry, brands are blooming everywhere with numerous product names, but homogenization is becoming increasingly serious. So, how to stand out among a group of hardware products with similar appearances and prices? Some brands choose to continuously upgrade their core technologies and produce higher quality products; Some brands are trying to take advantage of the internet and develop reasonable marketing strategies to achieve precise promotion, in order to promote brand building. HNTN Hardware Tools, which has recently emerged in the hardware industry, is a leader in the latter.

In fact, when HNTN Hardware Tools was first established, its development strategy was no different from that of a typical hardware brand. It also focused on pursuing product quality, selecting materials to make hardware components such as ball screws more durable. Combined with precise polishing techniques, it reduced the friction coefficient of hardware components, increased accuracy, and was sold through offline physical stores. This development strategy has indeed earned HNTN hardware tools a lot of favor from local consumers in Dongguan, forming a stable consumer group.

But to say that HNTN hardware tools have truly stepped out of the homogenization quagmire and successfully transitioned from Dongguan to the whole country, it is also thanks to HNTN hardware tools' timely and accurate adoption of internet marketing strategies based on strict quality control. Specifically, when facing the impact of the internet wave, HNTN Hardware Tools follows the trend of the times and promotes the brand through text, video, and other means through Weibo, WeChat, and short video platforms. Targeted promotion is aimed at factory producers, highlighting the differences in brand positioning, service, and other aspects. They immediately open online stores on major online platforms, leveraging excellent product quality and professional pre-sales consultation The high-quality store service, including thoughtful after-sales installation guidance, enables HNTN hardware tools' linear guides, ball screws, sliders, dust covers, bearings, nuts, and other products to be understood and used by manufacturers across the country, and ultimately achieves a win-win cooperation with HNTN hardware tools. At present, HNTN Hardware Tools has successfully expanded its sales network across the country through four online stores, and has received recognition from many consumers nationwide. Online alone, its promotional articles, video clicks, and replies are increasing day by day, mostly based on the user experience and praise of new and old customers. Its store has also received a lot of praise, with many old customers repeating purchases. From this, it can be seen that HNTN hardware tools are indeed a trustworthy brand for consumers.

However, HNTN hardware tools are not satisfied with the current situation, The brand leader revealed in a recent interview: In the future, HNTN Hardware Tools will leverage Dongguan's convenient sea and land transportation to establish cooperation with multiple logistics companies, establish a fast and convenient logistics network, actively respond to the national 'going out' strategy, and develop corresponding export strategies. In other words, HNTN Hardware Tools will promote excellent hardware products to the world market, participate in global competition, further expand development space, and strive for recognition from more consumers, committed to promoting H NTN Hardware Tools has become a well-known hardware tool brand both domestically and internationally This undoubtedly shows the HNTN hardware tools